Advocacy & Policy Influencing

Influence decision-makers and communicate the evidence


Why this course?

Understand how you can influence a policy process. From first stages to final implementation. It could be your core business or an intrinsic part of your organisation. Obtain a broad set of tools to plan effective advocacy strategies. Conduct actions with well-framed messages, and create coherent paths with your allies for powerful joint interventions. Learn how to monitor advocacy results.


Course objectives

By the end of this course, you will:

  • Understand how to embed advocacy actions in your organisation’s plans
  • Use practical tools and methods to plan, prepare, implement and evaluate advocacy initiatives
  • Analyse stakeholders and policy context
  • Gain insight into building strong coalitions, select your political targets, frame your messages in convincing ways
  • Practice how to conduct influential lobby meetings
  • Learn how to monitor advocacy results


Who should join?

You are a professional engaged in advocacy, civil society capacity building, governance or transparency programmes. You may represent a network, an alliance, an association or a trade union. You defend the interests of many or promote rights for your target groups.


Course agenda

Day 1: Concepts & Principles

Welcome and introduction

Policy Influencing and Advocacy concepts, Policy Influencing Cycle

Vision/Mission development & Theory of Change

Communicating the message


Day 2: Analysing the context

CLASP Principles

Stakeholder Analysis

Chains of Influence – Stakeholder & Actor mapping

Network alliances and dynamics


Day 3: Skill building

Policy Mapping

Advocacy Outcomes & progress markers

Policy Change indicators & Outcome journals

Skills building: practise a lobby meeting


Day 4: Designing campaigns and monitoring results

Social Media for Advocacy

Skills training: conducting a policy debate

Designing your advocacy campaign

Evaluation and certification


Meet your trainer

Koen Toonen

Senior trainer/consultant



Mr. Toonen is senior trainer of MDF Vietnam office. Koen also has over 20 years of development experience at the UN. He was involved in managing the UNDP-UNEP Poverty Environment Partnership. He is an all-round development expert and trainer in Results-Based Management, Monitoring and Evaluation, Advocacy and Policy Influencing, Network Management, Multi-stakeholder Partnerships, Sustainability Planning, Institutional Development and Organizational Strengthening, notably for poverty alleviation and environmental management.


Essential Information

Time: 13 - 16 July 2020

Location: Hanoi, Vietnam

Course fee: 920 EUR (excluding tax)

Registration deadline: 6 July 2020

Registration: visit our course page here


Logistic information

  • Transportation: To be arranged by participants
  • Accommodation: If participants would like to stay at the training venue, MDF Asia will support with the booking. Participants can also search for nearby options on or
  • Final course agenda: available to be sent out 1 week before the training starts
  • Visa (if needed): Participants are advised to study visa policy of the country where the training takes place early enough for all the necessary preparation and application. MDF Asia will support participants' visa application by providing an invitation letter if required


Special offers

5% discount to the payments completed by 13 January 2020

10% discount to MDF alumni who attended an MDF course within the past 2 years

1 free place for a group of 6 registrations from the same organization


Contact us

MDF Asia, Vietnam Office

Add: Room 501, A1 building, Van Phuc Diplomatic Compound,

298 Kim Ma Street, Ba Dinh District, Hanoi, Vietnam


Phone: +84 (0)24 6258 4438




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